Your brand isn’t holding you back…or is it?

You never think your brand is what’s holding you back from growth. You’re busy. You’ve got calls. You’re solving client problems. There’s momentum. You assume your agency brand is doing just fine. But here’s the harsh reality…

Lost opportunity is invisible

You can’t track the RFPs that never came your way. You’ll never know why that dream client never picked up the phone. And you’ll never hear from the A-list talent who saw your site and thought, “No thanks”. The cost of ignoring your own brand is realising it when it’s too late. And the worst part? You’ll never see it coming.

While you’re busy on that call, your brand is “working” too. Signalling capability, positioning, communication style, and fit to potential clients and talent. It represents your expertise when you’re not in the room or part of the conversation. But then there's the whole cobbler’s shoes thing…

Practice what you preach

Agencies love telling other brands to reimagine, reposition, or reinvent themselves. But when it comes to their own brand? They leave it to gather dust.

*kind of guilty but we also reinvented the Unearthed website 4 times in 2 years so there’s also that. A story for another time. But it’s live now in case you want to see!
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Everyone’s excuse? We’re too busy making everyone else look sharp. But your brand can’t afford to look scrappy just because you’re “too busy.” When your brand feels outdated, people assume your work is too. It doesn’t matter how great your client list is or how impressive your actual work might be. They won’t stick around long enough to visit your ‘projects’ page from the get-go. If your brand doesn’t show up to the same standards you have for your clients, no one’s sticking around to find it out.

What agency leaders are saying

We recently worked with Propeller Group, who had been stuck in this exact mindset. They knew they needed a rebrand, but it just wasn’t the priority. By the time they finally bit the bullet, they all said the same thing: “We should have done it sooner.” Here’s proof (and a cheeky way to tie in some testimonials!)‍

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“If you’re thinking of a rebrand, you’ve probably been thinking about it for three years. Start the process. These things take longer than you think, but the results are 100% worth it. So… what are you f@&%ing about for? Get on with it.”
Ben Titchmarsh, Propeller Group

‍“If you’ve got that question in your head, then the answer is yes, you probably do need a rebrand. Find a trusted partner - it’s an emotional journey. We were lucky to find that in Unearthed.”
Louise Watson, Propeller Group.

“Firstly, do it sooner rather than later. We probably took too long. You can feel like it’s not impacting your business, but you never know the opportunities you missed because your brand didn’t communicate who you are. When you get to the other side, you’ll think, ‘Yeah, that was definitely worth the investment.'"
Jody Osman, Propeller Group

And It’s more than aesthetics.

It’s about direction, clarity and strategy. Too many agencies think a rebrand is just a new logo and colour palette and lose sight of evolving and repositioning the agency for the future.
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When Quickfire rebranded, it wasn’t about looking cooler. It was about shaking off the perception that they were just an eCommerce dev agency and establishing themselves as strategic partners.
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That shift meant they finally looked and sounded like the agency they wanted to be.
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Same with Trendy Grandad. Their previous brand was ‘nice’, but felt limited. The rebrand positioned them as a creative powerhouse without losing their playful edge.

Even Propeller. A heavyweight in media and marketing. They’re known for growing profiles and building credibility, but behind the scenes, their own brand was too safe, and disconnected from the impact they deliver. Their rebrand wasn’t just a visual upgrade. It was a strategic repositioning to match their reputation. Now, their brand feels caught up. Bold. Modern. Built to influence.
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Then there are the agency’s with 20 years experience like Eclipse. Lots of expertise, but with an identity that was dated and lacking. They needed something grown-up and technical without losing personality and identity. Their evolution blends data and human insight by placing experimentation at the centre, making it clear they’re not just sleek analysts, but partners in growth.

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So…

Your brand is working every day. Even if you’re not thinking about it. If it’s not sending the right signals? You’re losing. Quietly. Consistently. My advice? Stop letting your brand become invisible just because you’re too busy fixing everyone else’s. Be the agency that practices what it preaches.

Curious how your agency brand is really performing? Get in touch.