When it comes to your B2B business, your website is your shop window. It's where your potential customers go to learn about your products and services, read customer testimonials, and ultimately decide whether they want to work with you. So, if your website is crap, you're fighting a losing battle. Here's why:
Terrible User Experience
Let's face it, no one likes a slow website. If your site is a pain in the arse to navigate, takes an age to load, or looks like it was designed in the early 2000s, your potential customers will bounce, and bounce quickly. A bad user experience can damage your brand's reputation and lead to lost sales.
Lack of Credibility
Your website is the face of your business, and a poorly designed or outdated site can make you look like a total amateur. Potential customers are looking for a reliable and trustworthy partner to work with, so if your website screams "dodgy", you're going to struggle to win them over.
If your website isn't optimised for search engines or doesn't have a clear call-to-action, you're going to miss out on a ton of potential business. If your customers can't find you online, they're going to find someone else. If your website doesn't tell them what to do next, they're going to wander off and do something else instead.
At the end of the day, your website exists to generate leads. If it's not up to scratch, your sales will suffer. A website that's difficult to navigate or doesn't clearly showcase your products or services will turn potential customers off, leaving you with a pipeline that’s about as strong as a house of cards in a hurricane.
Having a sh*t website is like going to war with a spud gun. Even if it might look impressive, it's not going to get you very far. For B2B businesses, a poor website can be a massive problem, turning potential customers away, damaging your brand's reputation, and leading to lost sales.
So, invest in a well-designed, user-friendly website that shows off your products and services in the best possible light. Remember, your website is the face of your business, so make sure it's a good one.
Get in touch for a website audit.