Brand story, identity and website design for game changing Estate Agent.

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The brief

Avocado Property are the very essence of a challenger brand. Shaking up the property industry, their refreshing approach to estate agency was rapidly taking pace throughout the UK.

Their journey to date had been entirely organic, with all marketing and design run in-house, by the company founders and partners. In an extremely mature decision, they had come to the realisation that what worked before, would not get them to the next phase of growth, so required a period of in depth consultancy to establish the very core and themes of the business and then help share them with the world.


Our approach

We partnered with them on a consultancy basis and after a deep dive, it was decided that they had some incredibly powerful and motivating reasons propelling their growth.

We helped them to carefully articulate their mission, purpose & vision, supporting each with various pillars to describe and promote their amazing behaviours.

Following this, we took them through a full rebrand (Guidelines, social media templates, adverts, even for sale boards!), creating customisable collateral to be used by their ever growing collection of partners and then began the process of redesigning their new website.

The impact

They’re growing faster, their engagement is through the roof, they’re selling more properties and attracting more partners into the business. Enough said.

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Client testimonial

Since day 1 of working with Unearthed, they have always gone the extra mile

Ian Macbeth, Avocado