Storyy Group
The Brief
Storyy Group offers a wide range of services for vulnerable and disengaged young people, from residential care and alternative provision to apprenticeships, outreach and training. But their existing brand didn’t reflect their impact or ambition. They needed a brand that spoke to their values, audience, and story, loud and proud.
Scope
- Brand Positioning
- Visual Identity
- Messaging
- Website Design
- Website Development
Our Approach
What stood out was Storyy’s rare ability to deliver impactful care while creating joyful, youth-centric environments. Every team member was deeply committed to building brighter futures, but the existing brand didn’t reflect this energy. So we developed a positioning that celebrated their belief in every young person and their right to feel seen, heard, and supported.
This belief informed every part of the work that followed. We created a bright, bold, and playful visual identity full of personality and optimism. We introduced an expressive tone of voice that felt warm, empowering and hopeful. And we designed and built a website that clearly articulated their service offering while placing young people and outcomes front and centre.
The Activation
From the first moment on-site, it’s clear what Storyy Group stands for. The new brand is confident, emotive, and impactful but also grounded, accessible and human. There’s no corporate jargon or generic visuals here. Just a big-hearted organisation on a mission to rewrite the future for the young people who need it most.
Since launch, Storyy Group has received overwhelmingly positive feedback from both commissioners and internal teams. The site has become a core touchpoint for engagement and referrals, helping Storyy scale their impact across the UK.
The only thing standing between being an option and becoming the obvious choice is your brand positioning.
