Stagecoach
Bringing 'Creative Courage For Life®' to life.
Founded in 1988, Stagecoach Performing Arts is the UK’s largest network of extra-curricular performing arts schools for children with over 55,000 students across 8 countries. Their mission is simple but powerful: to inspire young people through the performing arts and help them build confidence that lasts a lifetime. They call it Creative Courage For Life®. We were brought in to bring that to life visually, emotionally, and energetically.
The Brief
Turn a philosophy into a feeling.
Stagecoach needed a campaign that could capture the essence of Creative Courage For Life® not just as a slogan, but as an experience. Our job was to define a fresh art direction and deliver a suite of campaign assets that would engage students, connect with parents, and reflect the joy and transformation that happens in every class. The challenge? Make it feel real. Make it feel bold. And make it work across every touchpoint.
Scope
- Campaign Art Direction
- Campaign Film
- Print & Digital Asset Suite
Our Approach
Campaign Art Direction
We built a visual world around movement, energy and colour using real student moments, bold shapes, and expressive typography to reflect the spark of growth that Stagecoach students experience.
Campaign Film
Working with authentic footage from Stagecoach classes, we created a high-impact campaign film that follows the journey of a student across time capturing the emotion, energy and growth that define the Stagecoach experience.
Print & Digital Asset Suite
From social graphics to brochures, event signage to flyers, we delivered a full suite of campaign materials with a consistent, dynamic look and feel. Every piece was designed to scale across franchises while keeping the visual language unified and memorable.
The Activation
The campaign launched across Stagecoach’s global network, energising marketing activity, supporting franchise growth, and creating a deeper emotional connection with families and future students. Built on real student stories and joyful, unscripted moments, the campaign became a powerful expression of what Stagecoach stands for: transformation through performance, and confidence that lasts far beyond the stage.
In 2025, Stagecoach rose to #4 in the Elite Franchise Top 100 up from #15 the year prior. The campaign was credited for helping fuel the brand’s momentum and re-energising its global identity.
“No one has ever captured the lifetime journey of a Stagecoach student so perfectly. Thank you!”
Dijana Radisevic, Head of Marketing
The only thing standing between being an option and becoming the obvious choice is your brand positioning.
