DNA Recruit
Shaking off the shackles of recruitment convention with a new brand and a fresh approach.
Founded by Ali Wallace and Jo Suter in 2008, DNA Recruit is a premier recruitment agency known for its uniquely honest and personal approach. Specialising in the advertising, marketing, and technical sectors, DNA Recruit views candidates, clients, and employees as people and jobs as careers. This philosophy fosters genuine connections and lasting relationships. With a focus on building respectful partnerships and collaborative successes, DNA Recruit supports individuals from the start of their careers to the pinnacle of their professional journeys.
The Brief
DNA Recruit approached us to redefine their brand and elevate their market presence. Our work consisted of brand positioning, visual identity, brand messaging and tone of voice, website design, and content strategy, all aimed at aligning their brand with their values and industry leadership.
Scope
- Brand Identity
- Brand Positioning
- Website Design
- UX Design
Our Approach
Our efforts resulted in a strengthened market presence for DNA Recruit, featuring improved user engagement through a redesigned website, unified and impactful brand messaging, and a modern visual identity. These changes expanded their reach and significantly increased brand awareness, solidifying DNA Recruit’s position as a dynamic and influential brand in the recruitment industry.
The Activation
"A world class team. I’m so pleased with our choice of brand partner and would recommend Unearthed to everyone."
Ali Wallace, Founder at DNA Recruit
The only thing standing between being an option and becoming the obvious choice is your brand positioning.
