B-YOND
Mind, body & B-YOND.
B-YOND is a wellness brand built to empower. Focused on natural, science-backed products that support performance, recovery, and mental clarity, they help people push further physically and mentally while living healthier, more balanced lives. They’re not here to sell supplements. They’re here to fuel a mindset.
The Brief
Capture the energy of a founder-led wellness brand… fast.
B-YOND approached us to define their brand identity, tone of voice and online presence. They needed clarity, distinctiveness, and direction, but in a sprint. No workshop. No slow burn. Just real conversations, product samples, and the founder’s story all distilled into a strategy and identity that felt instantly right. The challenge? Balance lifestyle and science. Build trust and energy. And make it feel premium without overcomplicating the story.
Scope
- Visual Identity
- Brand Messaging & TOV
- Website Design
Our Approach
Visual Identity
The identity is clean, high-contrast, and elevated. Energetic lifestyle photography meets minimal design systems — combining premium cues with a sense of movement and focus.
Brand Messaging & TOV
We shaped a voice that’s aspirational but grounded — equally comfortable speaking to the science-curious and the performance-driven. Clear benefits. No fluff. Mind, body, and brand, all aligned
Website Design
We created a sleek, product-first experience designed to convert and educate. The site balances lifestyle visuals with product benefits and ailment-led navigation — making it easy for users to find the right solution, fast.
The Activation
We turned the brand sprint into a launchpad. From the first conversation to the final site, we helped B-YOND show up with focus, clarity and intent, building a brand that speaks to driven individuals who want more from their wellness routine. They’re now positioned not just as a supplement brand, but as a mindset for performance and a growing force in the wellness space.
All natural. All in. All B-YOND.
The only thing standing between being an option and becoming the obvious choice is your brand positioning.
