Avocado
Disrupting the estate agency world with a bold new identity.
The Brief
Avocado Property had built serious momentum as a challenger brand in the estate agency world. Fresh, social-first, and proudly untraditional. Their early growth had been organic, powered by founder-led marketing and DIY design. But as they looked to scale, they knew what got them here wouldn’t get them there. They came to Unearthed ready for a new chapter. One that would define their core positioning, align their team around a shared identity, and raise the standard of everything they put into the world.
Scope
- Brand Positioning
- Visual Identity Messaging & Brand Language
- Website Design & Development
Our Approach
We kicked things off with a deep dive into the Avocado brand; the founding story, the challenger mindset, the energy behind the pink. From there, we worked closely with the founders to distil the why behind the business and define the key behaviours and beliefs that made them different.
With clarity on their mission, purpose, and audience, we crafted a full brand platform: messaging pillars, tone of voice, and a narrative that captured their unique blend of marketing science and real human warmth.
Then came the rebrand. We evolved their visual identity to be sharper, more cohesive, and built for scale. From social media templates to for-sale boards. Finally, we designed and developed a brand-new website: bold, high-converting, and built around the experience today’s sellers actually want.
The Activation
Avocado’s growth has accelerated. Engagement is up, brand perception is sharper, and their network of partners continues to expand. The business now has a brand as bold as its ambition.
The only thing standing between being an option and becoming the obvious choice is your brand positioning.
