AccountAbility
A digital presence for one of the world’s leading voices in sustainability.
AccountAbility is a global leader in sustainability advisory and standards. For over 30 years, they’ve helped organisations like Nestlé, Microsoft, McDonald's, and HSBC improve their ESG performance and governance, all while shaping policy, influencing progress, and advancing the global sustainability agenda.But their website didn’t reflect the scale or credibility of their work. So, they came to us.
The Brief
Create a website worthy of their reputation. AccountAbility needed more than just a redesign. They needed a platform that reflected their legacy, captured their leadership position, and equipped their team to move faster. The brief was clear: honour the past, lead into the future. We were brought in to lead the strategy, design, development, SEO, and content creation for a full rebuild; modernising the user experience, improving global discoverability, and making the site feel as progressive and professional as the firm itself.
Scope
- Website Strategy & UX
- Visual Identity Application
- Web Copywriting & Content Migration
- Technical Development & CMS
- SEO & Performance Optimisation
Our Approach
Website Strategy & UX
We restructured the site architecture from the ground up, creating clear pathways for different audiences. From Fortune 500 clients to policy stakeholders and research institutions.
Visual Identity Application
We applied their existing brand with greater discipline and digital finesse giving them a cleaner, sharper, more modern aesthetic without losing their authoritative tone.
Web Copywriting & Content Migration
All content was rewritten for clarity, accessibility, and search, bringing consistency to their global messaging while preserving legacy content and technical documents through careful migration.
Technical Development & CMS
We built a custom site with scalable components and full CMS flexibility. After launch, we delivered custom tutorials to enable the AccountAbility team to manage and maintain the site independently without reliance on developers.
SEO & Performance Optimisation
We ensured the rebuild was not just beautiful but discoverable, prioritising site speed, keyword mapping, and metadata optimisation to expand reach and drive global engagement.
The Activation
The new AccountAbility site launched as a best-in-class digital platform — reflecting their leadership in sustainability, ESG, and governance. The structure, content, and functionality now mirror the clarity and expertise they bring to clients every day. The results? A future-proof platform that empowers their internal team, improves global discoverability, and strengthens their presence with stakeholders worldwide. Following launch, the site was formally archived by the United States Library of Congress as part of its Climate Change Web Archive — a lasting endorsement of its relevance and long-term impact.
“The website looks terrific and does justice to representing the firm for who we truly are... The core is clearly solid.”
Mr. Sunil A. Misser, CEO
The only thing standing between being an option and becoming the obvious choice is your brand positioning.
